The Openwork Partnership (“Openwork”), one of the UK's largest financial advice networks, has appointed Emma Hardiman as Marketing and Communications Director. She will join in November, bringing two decades of experience shaping growth strategies and market positioning for financial services firms.
Hardiman joins from her own consultancy, where she has worked with UK wealth managers and advisory firms on proposition design, client segmentation, and commercial growth. Before that she spent 12 years at Charles Stanley across two spells, the last four leading marketing, including as Group Head of Marketing, PR & Communications, following earlier roles as Director of Commercial Analytics and Strategic Development Director. Her earlier career was in finance at BNY Mellon, Coutts, RBS, and Aviva Investors, and she is a CIMA-qualified accountant who moved into marketing through strategy and commercial analytics.
The appointment adds senior marketing leadership to Openwork as the network continues to invest in its growth strategy, following its partnership with Bain Capital.
Emma Hardiman, Marketing and Communications Director at The Openwork Partnership, said: “Financial services marketing often plays it safe and ends up sounding like everyone else. I believe it is at its best when it is distinctive and commercially grounded. Openwork has the scale to be both and a marketing team that can turn that into growth for the partnership and I look forward to joining later this year.”
Rob Askham, Chief Commercial Officer at The Openwork Partnership, said: “Emma's track record of turning marketing into a commercial driver, and her experience across strategy, analytics and brand, make her a strong addition to our leadership team. As we continue to invest in Openwork's growth, she will play a key role in sharpening how we communicate with advisers, partners and clients.”
ENDS
About The Openwork Partnership
We are one of the UK’s largest and longest-established financial advice networks, supporting nearly 5,000 advisers across 800+ firms across Openwork, 2plan, and Owl Financial.
Covering the full spectrum of advice, from protection, mortgages, wealth planning, and investments, we help advisers grow their businesses and deliver outstanding advice to clients. Our network is built on partnership and collaboration.
From support with recruitment, through to growth, succession and renewal, we enable our network firms to build and grow successful, sustainable practices and focus on delivering the best possible advice to their clients.
This includes access to our proprietary investment proposition, Omnis Investments, the Openwork Business School, a dedicated platform to support recruitment, training and professional development across the network, and our 800+ strong central team which offers expert support in areas such as compliance, technology, marketing, and operations.
The Openwork Group is majority-owned by the Openwork Partnership LLP with Bain Capital and its employees holding minority stakes.
Media contact
Hamza Farooq
Senior External Communications Manager
The Openwork Partnership