You and your money

Families Give £11.2 Billion In Covid-19 Financial Support


Our new research* shows families have provided £11.2 billion in financial support to other struggling family members during the COVID-19 pandemic.

The average handout has been more than £470 but around one in 12 (8%) who have received cash have been given more than £1,000, the study found.

Parents have been the main source of financial help during the pandemic with two-thirds (65%) of those who have asked for support being bailed out by their parents. But nearly one in five (19%) say they have received money from their adult children.

Around 19% of adults questioned – the equivalent of more than six million people – say they have asked family for help to cope financially during the past year with day-to-day expense the biggest reason for seeking support.

Nearly two -fifths (36%) who have asked for cash say they needed the money for living costs while 29% took a one-off cash lump sum. Around 14% needed help paying their mortgage or rent and 19% asked for money for a major purchase.

Under-35s were the most likely to ask for money with 45% asking for help but around 18% of 35 to 55-year-olds also needed family backing to cope.

The research is part of our Viewpoint series looking at intergenerational wealth and the issues faced by families with supporting children and helping out other family members.

Mike Morrow, Chief Commercial Officer at The Openwork Partnership, said:The COVID-19 pandemic has hit millions financially as workers have been furloughed or lost their jobs and business owners have struggled to keep their companies afloat.

“Families have played their part in helping other members out when they are struggling with more than £11 billion paid out during the pandemic with parents the main source of extra cash.  It is also interesting to see that adult children are also helping out when they can.

“Financial advice is important to help people get their finances back in shape whether they have given money or had to ask for it during the crisis, demonstrating how important advice is and the role it plays in what are very personal situations.”

The table below shows how many adults around the country have had to ask family for financial help during the pandemic. More than one in four (26%) in London have sought financial support with people in the West and East Midlands also likely to ask for help.





West Midlands


East Midlands


North West


South East




Yorkshire & Humberside


North West




South West


East Anglia



* Research conducted among 1,280 adults aged 18-plus including 760 parents and grandparents using an online methodology by independent researchers Pure Profile in December 2020

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